How to Make Social Media Work

How to Make Social Media Work


Your Career Insurance Policy: Making social media ‘work’ for you


Social media collides with almost every part of our lives – from announcing breaking news and managing party invitations, right through to the way we search for work. There was once a mind-set that some social platforms were for professional life, and others were for social life, but the reality is, they are beginning to blend. There are hundreds of social media platforms in existence but do you know how to use social media to boost your professional profile and raise awareness of your specific skills and expertise with the right people? If not, read on—this is now a core skill you simply must have. 

Keys to Social Success: check list

 

- Be Authentic: be who you are, be honest because social crowds can spot a fake from a mile
- Be Relevant: think about the content that is being shared and if the platform works for you 
- Be Consistent: candidate can’t put professional foot forward on LinkedIn; then be swearing on Twitter, and have drunken photos on Facebook 
- Be Appropriate: only say the things that you would talk about in an interview  
- Be Connected: who you connect with, and what you say, matters; not just about what/who you know, but who you are linked to; ‘you can tell a lot about a person by their friends’. 
 
Social media is no longer on the rise in the recruitment world – it is the norm