Email Marketing Specialist

Posted 27 August 2021
SalaryNegotiable
LocationCanton of Basel-City, Switzerland
Job type Permanent
DisciplineMarketing/Product
ReferenceBBBH474732_1630052762

Job description

For our client, an international nonprofit, multidisciplinary association fosters innovation for improved health and well-being worldwide, we are currently looking for a new team member as

Email Marketing Specialist


Location: Basel - CH
Start date: asap
Contract: Permanent
Workload: 80-100%

Job Summary:
The Email Marketing Specialist will own end-to-end email marketing activities for EMEA, India & Singapore regions. This person needs to have a customer centric mindset, combined with a good mix of data, technology, graphic design, and copywriting skills set.
This position reports to the Senior Marketing Manager EMEA, India & Singapore region and works closely with the marketing team and with the broader teams regionally and globally.

Responsibilities:

  • Design and implement email marketing campaigns including content strategy & tactics.
  • Develop and implement successful engagement strategies to increase open rate, conversions, and lead generation.
  • Build & deliver campaigns in Marketo system.
  • Define and set up appropriate target audience and grow our email list.
  • Drive campaigns personalization, automation, A/B testing and on-going optimization.
  • Proofread campaigns content and write copy if needed.
  • Ensure mobile-friendly email templates.
  • Analyze and report on campaigns performance.

Regarding the core day-to-day work:

  • Manage Email campaigns E2E meaning:
    • gathering briefing and inputs from stakeholders across EMEAIS region for email campaigns;
    • defining email content strategy and briefing copywriter;
    • coordinating the content review and approval process;
    • building email in Marketo (meaning leveraging existing template or developing new ones)
    • building targeting list in Marketo
    • send email campaigns via Marketo
    • monitor emails campaign performance and improve according to existing insights
    • develop road map for testing (on-going email performance optimization)

  • What will also be expected from the role:
    • Work with Sr. Marketing Manager to develop new email strategies, drive innovation, design and implement customer journeys, Drive automation to increase efficiency



Requirements:

  • Bachelor's Degree in Marketing, Business, Graphic Design, Web Design, Communications, or related field.
  • Proven work experience as a Marketing Manager or Specialist. Ideally experience in the Pharma / Healthcare industry.
  • Project Management experience (Ideally with Asana Tool) and with ability to work under tight deadlines.
  • Proficiency in marketing automation technology (Marketo) and highly interested in the newest email marketing trends
  • Advanced Hands-on experience with HTML and familiarity with analytical and database tools.
  • Excellent English and German skills



Nadja Lusch (+4161 270 80 28) is happy to check your application. Please forward your documents via one PDF.

For our client, an international nonprofit, multidisciplinary association fosters innovation for improved health and well-being worldwide, we are currently looking for a new team member as

Email Marketing Specialist


Location: Basel - CH
Start date: asap
Contract: Permanent
Workload: 80-100%

Job Summary:
The Email Marketing Specialist will own end-to-end email marketing activities for EMEA, India & Singapore regions. This person needs to have a customer centric mindset, combined with a good mix of data, technology, graphic design, and copywriting skills set.
This position reports to the Senior Marketing Manager EMEA, India & Singapore region and works closely with the marketing team and with the broader teams regionally and globally.

Responsibilities:

  • Design and implement email marketing campaigns including content strategy & tactics.
  • Develop and implement successful engagement strategies to increase open rate, conversions, and lead generation.
  • Build & deliver campaigns in Marketo system.
  • Define and set up appropriate target audience and grow our email list.
  • Drive campaigns personalization, automation, A/B testing and on-going optimization.
  • Proofread campaigns content and write copy if needed.
  • Ensure mobile-friendly email templates.
  • Analyze and report on campaigns performance.

Regarding the core day-to-day work:

  • Manage Email campaigns E2E meaning:
    • gathering briefing and inputs from stakeholders across EMEAIS region for email campaigns;
    • defining email content strategy and briefing copywriter;
    • coordinating the content review and approval process;
    • building email in Marketo (meaning leveraging existing template or developing new ones)
    • building targeting list in Marketo
    • send email campaigns via Marketo
    • monitor emails campaign performance and improve according to existing insights
    • develop road map for testing (on-going email performance optimization)

  • What will also be expected from the role:
    • Work with Sr. Marketing Manager to develop new email strategies, drive innovation, design and implement customer journeys, Drive automation to increase efficiency



Requirements:

  • Bachelor's Degree in Marketing, Business, Graphic Design, Web Design, Communications, or related field.
  • Proven work experience as a Marketing Manager or Specialist. Ideally experience in the Pharma / Healthcare industry.
  • Project Management experience (Ideally with Asana Tool) and with ability to work under tight deadlines.
  • Proficiency in marketing automation technology (Marketo) and highly interested in the newest email marketing trends
  • Advanced Hands-on experience with HTML and familiarity with analytical and database tools.
  • Excellent English and German skills



Nadja Lusch (+4161 270 80 28) is happy to check your application. Please forward your documents via one PDF.